INVETIGACION DE MERCADOS (Registro nro. 30847)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01020nam a2200205 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 30847 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230414123603.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140415s2008 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789702611851 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | MAL |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | K. MALHOTRA, RESH |
| 245 10 - TITLE STATEMENT | |
| Title | INVETIGACION DE MERCADOS |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5ª EDICIÓN |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | [s.l.] : |
| Name of publisher, distributor, etc. | PEARSON EDUCACION, |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 812 |
| Dimensions | 21 x 4 x 28 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | RP EN ESTE TEXTO SE DEFINE Y SE CLASIFICA LA INVESTIGACION DE MERCADOS A LA VEZ QUE SE EXPONE UN PROCESO DE SEIS PASOS PARA LLEVAR A CABO. SE ANALIZA LA NATURALEZA Y EL ALCANCE DE LA INVESTIGACION DE MERCADOS Y SE EXPLICA SU PAPEL EN LOS SISTEMAS DE APOYO A LA TOMA DE DESICIONES SE DESCRIBE EL SECTOR DE LA INVESTIGACION DE MERCADOS Y LAS DIVERSAS OPORTUNIDADES PROFESIONALES EN ESTE CAMPO SE REVISA CON DETALLE LA DEFINICION DEL PRBLEMA QUE ES EL PASO INICIAL Y EL MAS IMPORTANTE. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ortiz Salinas, María Elena |
| Relator term | tr. |
| 9 (RLIN) | 682 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | BAUMGARDNER, MICHEL |
| Relator term | pról. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General | Tehuacán | Tehuacán | Sala general | 03/12/2013 | Compra | 1 | 658.83 MAL | 507357 | 08/01/2025 | 21/08/2019 | 03/12/2013 | Libro | ||||
| Dewey Decimal Classification | General | Tehuacán | Tehuacán | Sala general | 03/12/2013 | Compra | 2 | 658.83 MAL | 505409 | 08/01/2025 | 30/08/2019 | 03/12/2013 | Libro | ||||
| Dewey Decimal Classification | General | Tehuacán | Tehuacán | Sala general | 03/12/2013 | Compra | 3 | 658.83 MAL | 505471 | 08/01/2025 | 03/09/2019 | 03/12/2013 | Libro |