Marketing / (Registro nro. 30539)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01093cam a2200325 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 30539 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | Mx-PuUPA |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240905113724.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140415s1998 xxu gr 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0538870176 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Mx-PuUPA |
| Language of cataloging | spa |
| Transcribing agency | Mx-PuUPA |
| Modifying agency | Mx-PuUPA |
| Description conventions | rda |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lamb, Charles W., |
| Dates associated with a name | 1944- |
| 9 (RLIN) | 15707 |
| Relator term | autor |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing / |
| Statement of responsibility, etc. | Charles W. Lamb, Joseph F. Hair, Carl McDaniel ; prepared by Erika Matulich |
| 246 14 - VARYING FORM OF TITLE | |
| Title proper/short title | Test bank : |
| Remainder of title | marketing. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fourth edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | United States of America : |
| Name of producer, publisher, distributor, manufacturer | South-Western College Publishing, |
| Date of production, publication, distribution, manufacture, or copyright notice | ©1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 690 páginas ; |
| Dimensions | 28 cm |
| 336 ## - CONTENT TYPE | |
| Fuente | rdacontent |
| Content type term | texto |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | sin medio |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volumen |
| Carrier type code | nc |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | armarc |
| Topical term or geographic name entry element | Mercadeo |
| General subdivision | Administración |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | armarc |
| Topical term or geographic name entry element | Mercadeo |
| Form subdivision | Estudio de casos |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hair, Joseph F., |
| Relator term | autor |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McDaniel, Carl, |
| Relator term | autor |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Matulich, Erika, |
| Relator term | editor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Libro |
| Classification part | 658.8 |
| Item part | L214 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General | Tehuacán | Tehuacán | Sala general | 03/12/2013 | Compra | 658.8 L214 1998 | 968000002595 | 08/01/2025 | 03/12/2013 | Libro |