MERCADOTECNIA UNA PERSPECTIVA GLOBAL (Registro nro. 29821)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00812nam a2200217 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 29821 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180713232931.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140415s1990 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 968422432X |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658 |
| Item number | HUL |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | M. HULBERTO, JAMES |
| 245 10 - TITLE STATEMENT | |
| Title | MERCADOTECNIA UNA PERSPECTIVA GLOBAL |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1ª EDICIÓN |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | [s.l.] : |
| Name of publisher, distributor, etc. | MC GRAW HILL, |
| Date of publication, distribution, etc. | 1990 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 209 |
| Dimensions | 13 x 2 x 23 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | JAMES M. HUBERT ES CATEDRATICO EN MERCADOTECNIA EN LA GADUATE SCHOOL OF BUSINESS DE LA COLUMBIA UNIVERSITY Y DIRECTOR ADJUNTO DE LOS PROGRAMAS DE ADMINISTRACION DE MERCADOTECNIA Y DE ADMINISTRACION DE VENTAS DE ESA MISMA INSTITUCIÓN. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MERCADOTECNIA |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | A. HAAS, ROBERTO. |
| Relator term | tr. |
| 740 ## - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE | |
| Uncontrolled related/analytical title | MARKETING A STRAGIC PERSPECTIVE |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General | Tehuacán | Tehuacán | Sala general | 03/12/2013 | Compra | 658 HUL | 504004 | 08/01/2025 | 22/08/2016 | 03/12/2013 | Libro |