Marketing 6.0 : (Registro nro. 25323)

Detalles MARC
000 -LEADER
fixed length control field	01420cam a2200337 i 4500
001 - CONTROL NUMBER
control field	25323
003 - CONTROL NUMBER IDENTIFIER
control field	Mx-PuUPA
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20260223152734.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	140415s2024 njua gr 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781119835219
Qualifying information	encuadernado en tela
040 ## - CATALOGING SOURCE
Original cataloging agency	Mx-PuUPA
Language of cataloging	spa
Transcribing agency	Mx-PuUPA
Modifying agency	Mx-PuUPA
Description conventions	rda
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title	eng
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Kotler, Philip,
Dates associated with a name	1931-
Relator term	autor
9 (RLIN)	6752
245 10 - TITLE STATEMENT
Title	Marketing 6.0 :
Remainder of title	the future is immersive /
Statement of responsibility, etc.	Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture	Hoboken, New Jersey :
Name of producer, publisher, distributor, manufacturer	John Wiley & Sons,
Date of production, publication, distribution, manufacture, or copyright notice	©2024
300 ## - PHYSICAL DESCRIPTION
Extent	247 páginas :
Other physical details	ilustraciones (blanco y negro) ;
Dimensions	24 cm
336 ## - CONTENT TYPE
Fuente	rdacontent
Content type term	texto
Content type code	txt
337 ## - MEDIA TYPE
Source	rdamedia
Media type term	sin medio
Media type code	n
338 ## - CARRIER TYPE
Source	rdacarrier
Carrier type term	volumen
Carrier type code	nc
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term	armarc
Topical term or geographic name entry element	Mercadeo
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term	armarc
Topical term or geographic name entry element	Tecnología
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term	armarc
Topical term or geographic name entry element	Comportamiento del consumidor
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Kartajaya, Hermawan,
Relator term	autor
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Setiawan, Iwan,
Relator term	autor
767 0# - TRANSLATION ENTRY
Main entry heading	Kotler, Philip,
Title	Marketing 6.0
Edition	Primera edición
Place, publisher, and date of publication	España : LID Editorial, 2024
International Standard Book Number	9788410221093
Record control number	(Mx-PuUPA) 41115
773 08 - HOST ITEM ENTRY
Relationship information	Traducido como:
Main entry heading	Kotler, Philip,
Title	Marketing 6.0
Edition	Primera edición
Place, publisher, and date of publication	España : LID Editorial, 2024
Record control number	(Mx-PuUPA) 41115
International Standard Book Number	9788410221093
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Libro
Classification part	658.8
Item part	K87

Existencias
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Total Checkouts	Full call number	Barcode	Checked out	Date last seen	Date last checked out	Cost, replacement price	Price effective from	Koha item type	Copy number
		Dewey Decimal Classification			Magisterial	Biblioteca Karol Wojtyla	Biblioteca Karol Wojtyla	Módulo de circulación	03/12/2013	Compra	1	658.8 K87 2024	47175	24/09/2026	24/09/2025	24/09/2025	0.00	03/12/2013	Magisterial
		Dewey Decimal Classification			Magisterial	Biblioteca Karol Wojtyla	Biblioteca Karol Wojtyla	Módulo de circulación	03/12/2013	Compra	1	658.8 K87 2024	47174	24/09/2026	24/09/2025	24/09/2025		03/12/2013	Magisterial	Ej.2