Bibliolteca moderna de mercadotecnia / (Registro nro. 21154)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01740cam a2200301 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 21154 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | Mx-PuUPA |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220203104221.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140415s1982 mx ad gr 000 0 spa d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Mx-PuUPA |
| Modifying agency | Mx-PuUPA |
| Original cataloging agency | Mx-PuUPA |
| Description conventions | rda |
| Language of cataloging | spa |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bell, Martin L., |
| Relator term | autor |
| 9 (RLIN) | 11979 |
| 245 10 - TITLE STATEMENT | |
| Title | Bibliolteca moderna de mercadotecnia / |
| Statement of responsibility, etc. | Martin L Bell, Charles J Dirksen, Charles A Lininger |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | México, D.F. : |
| Name of producer, publisher, distributor, manufacturer | Cia. Editorial Continental, |
| Date of production, publication, distribution, manufacture, or copyright notice | ©1971, 1978 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 9 volúmenes (paginación varía) : |
| Other physical details | ilustraciones, graficas, diagramas ; |
| Dimensions | 24 cm |
| 336 ## - CONTENT TYPE | |
| Fuente | rdacontent |
| Content type term | texto |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | sin medio |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volumen |
| Carrier type code | nc |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | v.1-4. |
| Title | Mercadotecnia : conceptos y estrategia / Martín L. Bell ; traducido por Henry Davis Signoret. 4 volúmenes (paginación varía) : diagramas ; 24 cm. ; México, D.F. : Editorial Continental, ©1971. - |
| Miscellaneous information | v.5-7. |
| Title | Principios y problemas de la publicidad / Charles J. Dirksen, Arthur Kroeger ; traducido por, José Alfonso Garza Rusca ; ISBN 9682600375 ; v, 3 volúmenes : ilustraciones, diagramas ; 24 cm ; México, D.F. : Editorial Continental, ©1978. - |
| Miscellaneous information | v.8-9. |
| Title | La encuesta por muestreo : teoría y práctica / Charles A. Lininger, Donald P. Warwick ; traducido por Adriana A. de Barella ; ISBN 9682600537 ; 2 volúmenes : tablas ; 24 cm ; México, D.F. : Editorial Continental, ©1978. - |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercadeo |
| Source of heading or term | armarc |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercadotecnia |
| Source of heading or term | armarc |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bell, Martin L., |
| Relator term | autor |
| 9 (RLIN) | 11979 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dirksen, Charles J., |
| Relator term | autor |
| 9 (RLIN) | 10706 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lininger, Charles A., |
| Relator term | autor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Libro |
| Classification part | 658.8 |
| Item part | B585 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Serial Enumeration / chronology | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Referencia | Biblioteca Karol Wojtyla | Biblioteca Karol Wojtyla | Área de silencio | 03/12/2013 | Compra | v.8 | 658.8 B585 1978 | 41326 | 05/01/2026 | 03/12/2013 | Libro R | |||||
| Dewey Decimal Classification | Referencia | Biblioteca Karol Wojtyla | Biblioteca Karol Wojtyla | Área de silencio | 03/12/2013 | Compra | v.9 | 658.8 B585 1978 | 41327 | 05/01/2026 | 03/12/2013 | Libro R | |||||
| Dewey Decimal Classification | Referencia | Biblioteca Karol Wojtyla | Biblioteca Karol Wojtyla | Área de silencio | 03/12/2013 | Compra | v.3 | 658.8 B585 1971 | 41321 | 05/01/2026 | 03/12/2013 | Libro R | |||||
| Dewey Decimal Classification | Referencia | Biblioteca Karol Wojtyla | Biblioteca Karol Wojtyla | Área de silencio | 03/12/2013 | Compra | v.7 | 658.8 B585 1978 | 41325 | 05/01/2026 | 03/12/2013 | Libro R | |||||
| Dewey Decimal Classification | Referencia | Biblioteca Karol Wojtyla | Biblioteca Karol Wojtyla | Área de silencio | 03/12/2013 | Compra | v.5 | 658.8 B585 1978 | 41323 | 05/01/2026 | 03/12/2013 | Libro R | |||||
| Dewey Decimal Classification | Referencia | Biblioteca Karol Wojtyla | Biblioteca Karol Wojtyla | Área de silencio | 03/12/2013 | Compra | v.4 | 658.8 B585 1971 | 41322 | 05/01/2026 | 03/12/2013 | Libro R | |||||
| Dewey Decimal Classification | Referencia | Biblioteca Karol Wojtyla | Biblioteca Karol Wojtyla | Área de silencio | 03/12/2013 | Compra | v.6 | 658.8 B585 1978 | 41324 | 05/01/2026 | 03/12/2013 | Libro R | |||||
| Dewey Decimal Classification | Referencia | Biblioteca Karol Wojtyla | Biblioteca Karol Wojtyla | Área de silencio | 03/12/2013 | Compra | v.2 | 658.8 B585 1971 | 41320 | 05/01/2026 | 03/12/2013 | Libro R | |||||
| Dewey Decimal Classification | Referencia | Biblioteca Karol Wojtyla | Biblioteca Karol Wojtyla | Área de silencio | 03/12/2013 | Compra | v.1 | 658.8 B585 1971 | 41319 | 05/01/2026 | 03/12/2013 | Libro R |