Marketing 4.0. / (Registro nro. 20638)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01526cam a2200385 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 20638 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | Mx-PuUPA |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251119115441.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140415s2019 mx gr 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786079380915 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Mx-PuUPA |
| Original cataloging agency | Mx-PuUPA |
| Language of cataloging | spa |
| Modifying agency | Mx-PuUPA |
| Description conventions | rda |
| 041 1# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| Language code of original | eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip, 1931- |
| Dates associated with a name | 1931- |
| Relator term | autor |
| 9 (RLIN) | 6752 |
| 240 10 - UNIFORM TITLE | |
| Uniform title | Marketing 4.0. |
| Language of a work | Español |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing 4.0. / |
| Statement of responsibility, etc. | Philip Kotler, Hermawan Kartajaya e Iwan Setiawan ; traducción, María de Ancos |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Primera edición |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | México, Ciudad de México : |
| Name of producer, publisher, distributor, manufacturer | LID Editorial Mexicana, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 199 páginas : |
| Other physical details | diagramas ; |
| Dimensions | 23 cm |
| 336 ## - CONTENT TYPE | |
| Fuente | rdacontent |
| Content type term | texto |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | sin medio |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volumen |
| Carrier type code | nc |
| 490 0# - SERIES STATEMENT | |
| Series statement | Colección Acción Empresarial |
| 500 ## - GENERAL NOTE | |
| General note | Reimpresiones: (Sexta, agosto de 2024). |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | armarc |
| Topical term or geographic name entry element | Mercadeo en internet |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | armarc |
| Topical term or geographic name entry element | Mercadeo |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kartajaya, Hermawan, |
| Relator term | autor |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Setiawan,Iwan e, |
| Relator term | autor |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ancos, María de, |
| Relator term | traductor |
| 765 0# - ORIGINAL LANGUAGE ENTRY | |
| Main entry heading | Kotler, Philip, 1931- |
| Title | Marketing 4.0. / |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Libro |
| Classification part | 658.8 |
| Item part | K8818 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General | Biblioteca Karol Wojtyla | Biblioteca Karol Wojtyla | Sala general | 21/10/2025 | 1 | 376.00 | 658.8 K8818 2019 | 106132 | 19/01/2026 | 376.00 | 21/10/2025 | Libro |