COMPETITIVE MARKETING STRATEGY (Registro nro. 14784)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00493nam a2200181 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 14784 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180713203322.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140415s1992 xxu 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0131430823 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | CZE |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | CZEPIEL, JOHN A. |
| 245 10 - TITLE STATEMENT | |
| Title | COMPETITIVE MARKETING STRATEGY |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | ESTADOS UNIDOS DE AMERICA : |
| Name of publisher, distributor, etc. | PRENTICE-HALL, |
| Date of publication, distribution, etc. | 1992 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 491 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MERCADEO |
| General subdivision | PLANIFICACION ESTRATEGICA |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General | Biblioteca Karol Wojtyla | Biblioteca Karol Wojtyla | Sala general | 03/12/2013 | Compra | 151000000000000000029543 | 658.802 CZE | 32131 | 03/12/2013 | Libro |