Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
01275cam a2200349 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
13100 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
Mx-PuUPA |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240410103501.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140415s1993 mx ad gr 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9682611431 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
Mx-PuUPA |
| Language of cataloging |
spa |
| Transcribing agency |
Mx-PuUPA |
| Modifying agency |
Mx-PuUPA |
| Description conventions |
rda |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| Language code of original |
eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cravens, David W., |
| Relator term |
autor |
| 240 10 - UNIFORM TITLE |
|---|
| Uniform title |
Marketing management. |
| Language of a work |
Español |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Administración en mercadotecnia / |
| Statement of responsibility, etc. |
David W. Cravens, Gerald E. Hills, Robert B. Woodruff ; traducción, Richard D. Irwin |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Primera edición |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
México, D.F. : |
| Name of producer, publisher, distributor, manufacturer |
Compañía Editorial Continental, |
| Date of production, publication, distribution, manufacture, or copyright notice |
©1993 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 867 páginas : |
| Other physical details |
ilustraciones, gráficas, diagramas ; |
| Dimensions |
25 cm |
| 336 ## - CONTENT TYPE |
|---|
| Fuente |
rdacontent |
| Content type term |
texto |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
sin medio |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volumen |
| Carrier type code |
nc |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Marketing univeristario |
| 545 1# - BIOGRAPHICAL OR HISTORICAL DATA |
|---|
| Biographical or historical data |
Reimpresiones: (Primera, 1996) ; (Segunda, 196). |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mercadeo |
| Source of heading or term |
armarc |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hills, Gerald E., |
| Relator term |
autor |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Woodruff, Robert B., |
| Relator term |
autor |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Irwin, Richard D., |
| Relator term |
traductor |
| 765 08 - ORIGINAL LANGUAGE ENTRY |
|---|
| Main entry heading |
Cravens, David W., |
| Title |
Marketing management. |
| International Standard Book Number |
0256055475 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Libro |
| Classification part |
658.8 |
| Item part |
C883 |