Made to stick : why some ideas survive and others die /
Heath, Chip, 1963-
Made to stick : why some ideas survive and others die / Chip Heath & Dan Heath. - 2008 Random House hardcover edition - 323 p. ; 22 cm.
9781400064281
Psicología social
Contagio (efectos sociales)
Efectos del contexto--Psicología
Made to stick : why some ideas survive and others die / Chip Heath & Dan Heath. - 2008 Random House hardcover edition - 323 p. ; 22 cm.
9781400064281
Psicología social
Contagio (efectos sociales)
Efectos del contexto--Psicología