Emotional branding : the new paradigm for connecting brands to people /
Gobé, Marc,
Emotional branding : the new paradigm for connecting brands to people / Marc Gobé ; prólogo, Sergio Zyman - Updated and revised edition - xxxiv, 325 páginas ; 23 cm
"Includes winning internet strategies in the age of social media". -- Cubierta
9781581156720
Marca (mercadotecnia)
Protección del consumidor
Emotional branding : the new paradigm for connecting brands to people / Marc Gobé ; prólogo, Sergio Zyman - Updated and revised edition - xxxiv, 325 páginas ; 23 cm
"Includes winning internet strategies in the age of social media". -- Cubierta
9781581156720
Marca (mercadotecnia)
Protección del consumidor