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INTERNET BUSINESS MODELS : TEXT AND CASES - 1a ed. - ESTADOS UNIDOS DE AMERICA : MCGRAW-HILL COMPANIES, INC., 2002 - 700 20.5 x 3 x 26.2

THOMAS R. EISENMANN ES EDITOR EN ESTA OBRA

WE HAVE FIVE OBJETIVES FOR THIS BOOK. FIRTS, WE WANT TO HELP READERS TO UNDERSTAND INTERNET BUSINESS MODELS AND ENABLING TECHNOLOGIES. SECOND, WE WISH TO ILUSTRATE HOW THE INTERNET IS RESTRUCTURING INDUSTRIES. THIRD, WE SEEK TO EVALUATE ACCELERATED GROWTH STRATEGIES AND EXPLAIN WHEN THEY ARE MOST LIKELY TO YIELD..

ISBN: 0072498684

Subjects--Topical Terms:
TECNOLOGA DE LA INFORMACIN--COMERCIO ELECTRONICO

Dewey Class. No.: 384.3068 / EIS