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MARKETING AS STRATEGY :

KUMAR, NIRMALAYA

MARKETING AS STRATEGY : UNDERSTANDING THE CEOSÅš AGENDA FOR DRIVING GROWTH AND INNOVATION - 1a ed. - ESTADOS UNIDOS DE AMERICA : HARVARD BUSINESS SCHOOL PRESS, 2004 - 273 15.9 x 2.5 x 24

MARKETING AS STRATEGY PROVIDES TOP EXECUTIVES WITH AN EXCELLENT HOLISTIC FRAMEWORK BASED ON PROVEN SOLID THEORY, OF HOW TO NAVIGATE IN TODAY IS FRAGMENTED, FAST-MOVING AND DIGITIZED MARKETPLACE.

1591392101


MERCADOTECNIA--PLANEACION ESTRATEGICA

658.802 / KUM