INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS
CLOW, KENNETH E.
INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS - 3a ed. - ESTADOS UNIDOS DE AMERICA : PEARSON EDUCATION, 2007 - 207 21.5 x 2 x 27.5
WE CREATED INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS, IN PART, TO DEAL WITH WHAT WE BELIEVED WERE THREE PROBLEMS WITH THE INTEGRATED MARKETING COMMUNICATIONS COURSE.
0131866222
659.1 / CLO
INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS - 3a ed. - ESTADOS UNIDOS DE AMERICA : PEARSON EDUCATION, 2007 - 207 21.5 x 2 x 27.5
WE CREATED INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS, IN PART, TO DEAL WITH WHAT WE BELIEVED WERE THREE PROBLEMS WITH THE INTEGRATED MARKETING COMMUNICATIONS COURSE.
0131866222
659.1 / CLO