ECOMMERCE : FORMULATION OF STRATEGY
PLANT, ROBERT T.
ECOMMERCE : FORMULATION OF STRATEGY - 1a ed. - [s.l.] : PRENTICE HALL PTR, [s.f.] - 429 23.5 x 17.8 x 2.1 - THE SOFTWARE PATTERNS SERIES .
IN THIS BOOK, GLOBAL E-COMMERCE EXPERT DR. ROBERT PLANT CUTS THROUGH THE TECHNOBABBLE TO PRESENT THE FIRST BALANCED, INTEGRATED STRATEGY FOR E-COMMERCE LEADERSHIP. PLAN ORGANIZES EVEY KEY DRIVER OF E-COMMERCE SUCCESS INTO A BREAKTHROUGH INTERNET STRATEGY EFFECTIVENESS SCORECARD THAT MAPS STRATEGY TO QUANTIFIABLE METRICS. DRAWING ON RESEARCH AT MORE THAN 40 TOP E-COMMERCE ORGANIZATIONS, HE HELPS YOU OPTIMIZE BRAND, TECHNOLOGY, SERVICE, MARKET, AND DEVELOPMENT- AND ANSWER CRITICAL QUESTI
0130198447
PLANEACION DE NEGOCIOS--ESTUDIO DE CASOS--COMERCIO ELECTRONICO--ESTUDIO DE CASOS
658.4012 / PLA
ECOMMERCE : FORMULATION OF STRATEGY - 1a ed. - [s.l.] : PRENTICE HALL PTR, [s.f.] - 429 23.5 x 17.8 x 2.1 - THE SOFTWARE PATTERNS SERIES .
IN THIS BOOK, GLOBAL E-COMMERCE EXPERT DR. ROBERT PLANT CUTS THROUGH THE TECHNOBABBLE TO PRESENT THE FIRST BALANCED, INTEGRATED STRATEGY FOR E-COMMERCE LEADERSHIP. PLAN ORGANIZES EVEY KEY DRIVER OF E-COMMERCE SUCCESS INTO A BREAKTHROUGH INTERNET STRATEGY EFFECTIVENESS SCORECARD THAT MAPS STRATEGY TO QUANTIFIABLE METRICS. DRAWING ON RESEARCH AT MORE THAN 40 TOP E-COMMERCE ORGANIZATIONS, HE HELPS YOU OPTIMIZE BRAND, TECHNOLOGY, SERVICE, MARKET, AND DEVELOPMENT- AND ANSWER CRITICAL QUESTI
0130198447
PLANEACION DE NEGOCIOS--ESTUDIO DE CASOS--COMERCIO ELECTRONICO--ESTUDIO DE CASOS
658.4012 / PLA