APA

MCCARTHY E. J., . (1978). BASIC MARKETING. [s.l.]: RICHARD D. IRWIN.

Chicago

MCCARTHY E JEROME, . 1978. BASIC MARKETING. [s.l.]: RICHARD D. IRWIN.

Harvard

MCCARTHY E. J., . (1978). BASIC MARKETING. [s.l.]: RICHARD D. IRWIN.

MLA

MCCARTHY E JEROME, . BASIC MARKETING. [s.l.]: RICHARD D. IRWIN. 1978.